Business News

3 Tips for Helping Your Business Survive the 3rd Coronavirus Wave

Written by

Last Updated: Nov 25, 2020

The U.S. isn’t just heading into the holiday season; we’re also facing another wave of the pandemic that threatens to be even worse than the previous two. Daily new COVID-19 cases are hitting record highs, and with colder weather pushing more people indoors, the threat of exposure still looms large and evermore harder to avoid. It’s definitely not “business as usual,” not for individuals, and especially not for America’s 31.7 million small businesses. If you’re worried about your own company during this unprecedented time, here are three tips to consider:

Focus on Sales

Many businesses have been focused on riding out the pandemic wave, relying on a barebones approach to growth in an effort to conserve resources. As we prepare to endure the third wave of COVID-19, however, it might be time for your company to rethink its sales strategy. Now could be the time to be aggressive in sales, searching for and closing new leads even if the market is seemingly tight and you think time and money could be better allocated toward a more conservative approach.

Instead of holding on to cash, invest in market research to discover new consumer needs; ask your sales team to push harder to find opportunities, and use business signs and other forms of advertising to grab market share. The goal isn’t necessarily to make more money, but to make more customers!

Focus on Service

Nine months ago, virtual sales calls and teleconferencing was more of an anomaly. Nowadays, it’s routine. To stand apart from the competition, you must market the virtual experience as an advantage, not a convenience. Add value to your virtual communications by offering amenities with them that improve customer service and enrich the customer experience.

For instance, involve senior management with service and sales calls; share content via webinars; think about creating an online research group, both to help inform your decisions and to connect industry executives.

Find ways to unexpectedly impress your customers so that you keep them. Customer churn is the enemy during a crisis — isn’t it always the enemy? Thus, even as you focus on acquiring new customers, you should remain dedicated to uncovering strategies for keeping your current ones.

Make Physical Connection a Priority

Finally, because virtual living is so ubiquitous, it’s important to make physical connections when possible. Of course, no business should ignore social distancing mandates, but in situations where it’s safe and practical, companies should seek opportunities that bridge the virtual isolation separating us all right now.

Mail out samples if you make actual products; schedule lunch deliveries to loyal clients; send prospective customers a bag of beans and offer to chat (remotely) over coffee; deliver care packages of (sometimes) hard-to-find necessities branded with your logo (such as hand sanitizer, toilet paper, and masks); gift customers with disposable cameras and ask them to post pictures to your website/social media accounts that highlight their relationship to your company and offerings.

Presenting tangible tokens to your clients and customers will keep your company top of mind; it will also serve to distinguish your business from all the others in the market, inevitably prompting your customers to remember you for their future needs.

Related Posts


Hints on how to write a helpful review

A great review should have the following qualities:

  • A helpful review should connect and engage with the readers using personal experience.
  • An excellent review provides the readers with cogent and unbiased information necessary to help them make the best choice.
  • A review must be well-formatted to make reading easier by using multiple paragraphs and avoiding caps.
  • The primary goal of your review must remain to provide accurate and non-salesy information.
  • Above all, let your review be fair and honest.

We have high level of professional editorial section with zero tolerance policy on fake reviews.

To maintain the genuineness of our brand, we ensure all customer reviews submitted to us are verified and confirmed before publishing. Though we might not be a 100% accurate, however, we try our best to ensure being next to best. For a thorough verification of submitted reviews, we spend close to 7 working days before allowing any customer review to be published since we also work on the earliest submissions first.

The Quality Page Score Explained

    Your Rating*

    Were you able to find the information you were looking for on our website? YesNo

    Did you find that information valuable?

    How likely are you to share our page with a friend? Scale 1 to 5