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Digital marketing goals for 2019

Digital marketing in 2019 is going to see some changes. New technology and trends are going to give businesses of all sizes a way to grow in tough and uncertain economic times. Here are some of the top digital marketing strategies that you should be looking to invest in during 2019.

1. Chatbots

Social media has shown us that being on the internet isn’t about being apart from the world around us. If anything, social media shows us that socialising can have new meanings when implemented online. One area that has often been forgotten about is chatbots. These are programs that can communicate with customers while on your website whenever they have a query.

There are several benefits of this. Firstly, you can offer 24/7 customer service without the need to pay staff. Using a chatbot also allows for better customer experiences. When chat sessions are manned, customers can sometimes find wait times just as annoying online as they do on the phone.

Chatbots can be used so readily, because many customers are asking the same set of questions. Chatbots can easily answer these and then refer any harder questions onto another department.

But chatbots can also increase conversions. Leadpages saw monthly conversions increase by 36% when the website visitor initiated a chat. When the chatbot started conversations, Leadpages saw conversions increase by 267%. A travelling website also used chatbots which increased revenues per booking by 30%, and bookings by 25%. The company also saved $1 million in customer service costs.

2. Accelerated Mobile Pages (AMP)

Everyone who works in digital marketing knows that your rank on search engines is vital for success. Organic searches can contribute significantly to your web traffic and 60% of organic search traffic originates from a mobile device.

Websites that aren’t optimised for mobile tend to load slowly, and this can lead to high bounce rates. The higher your bounce rate the more likely you are to rank lower on organic results. Therefore, you should be using Accelerated Mobile Pages (AMP) for your website. AMP websites can load in less than half a second, improve customer experience, and lead to better rankings, more traffic and greater revenues.

3. Personalisation

Customers love to feel as if they’re wanted by brands they buy from. Three-quarters of customers get very frustrated when they receive emails that have no relevance to them and this can create some animosity between the consumer and the brand.

However, with email automation, personalisation is becoming easier. When customers interact with specific areas of your website, or buy certain products, they can be sent content that relates to that. Other content can be bypassed.

If you can implement this, then you’ll see half of your customers spending more with your brand. And while marketing automation has been around for many years, 90% of all digital marketing experts believe this trend is the future of digital marketing.

4. Live video marketing

Video marketing will continue to be a strong trend in 2019. The truth is that a lot of internet usage is the consumption of videos online, and by 2021, 82% of all internet use will be video. This is helped by brands like Amazon Prime Video, Netflix and YouTube. But it can also be true of your brand and you can claim your share of the market.

The difference for this year is that live video is going to be the big trend. Live video is more beneficial for businesses because the user experience is going to be so much better than with pre-planned and pre-recorded videos. According to research, live video will account for 13% of all video consumption by 2021. In 2016, it accounted for just 3%.

But live video is so much more powerful. It is engaging and immersive for the audience and it seems more authentic. Live video is also less expensive, saving businesses costs in editing and can be interactive through chats hosted on channels like YouTube and Facebook.

These digital marketing trends are the future for businesses. If you can implement them, you’ll be performing better and will see substantial growth in 2019.

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