Mobile messaging apps that are simple and cheap designed for emerging markets are fast becoming a phenomenon.
After Facebook acquired WhatsApp, rumors suggest that Google will be developing its own messaging app to compete with it, according to Indian news outlet The Economic Times.
According to the media outlet, it might be launched in 2015, since it is still in its early stages of development.
Its major difference from other hangouts services is you have to log in to Google if you want to use it. While WhatsApp is entirely free.
Letting people log in to Google for the messaging app can help the giant tech company get users from the US. But if it wants to compete with WhatsApp, WeChat, Line, and Viber, Google should me more flexible and gets support from other devices.
Mobile messaging apps like WhatsApp lets you send messages and photos through mobile devices and it is widely used in Spain, Japan, the Netherlands, Korea and Japan.
But this app is also very popular in India, China and other markets. This is cheaper than texting using local wireless services.
WhatsApp now has 600 million users all over the world, and 833,000 people signs up to it every day. This is because more people are gaining internet services for their mobile devices.