Ryan Grepper’s Kickstarter campaign for his high-tech all in one cooler Coolest Cooler project was $125,000, but he hit only $100,000.
The second time he tried, he lowered his expectation to garnering only $50,000. But this time he did something else and managed to get $8 million and counting.
Here’s the formula to getting funded big time in Kickstarter:
- Visually Compelling Design. Coolest Cooler Creator Ryan Grepper said the design must be visually compelling. This makes it easier for people to connect to your project. Take your visual design up a notch, especially because Kickstarter is a platform that is very visual.
- Think about the time of year. Grepper launched the Coolest Cooler on November, which is a month when not most people would need something to cool off. He relaunched in July and it was perfect.
- Establish a following before launching the campaign. Make people interested and exited about your project. Grepper was able to gain more followers when after failing in his first try. He capitalized on the people who showed interest.
- Produce a Video. According to Kickstarter spokesperson Julie Wood, having a video gives you higher rate of succeeding in gaining more funding for your campaign.
- Offer Special Rewards. Giving rewards at all pledge level, like giving them a sample of your product, can bring your project a long way.
- Keep your backers updated. Updates are always great relationship builders. Keep on updating your backers about new accomplishments and developments of your projects.
- Build social media presence. According to Crowdfunding Dojo founder Pierz Duruz, you should establish an audience via social media and email and promise interesting content. It will take time, but if you plan it out properly, you just might reach the right people.
- Follow the leaders. CrowdCrux founder Salvador Briggman said don’t reinvent the wheel. Study those who became successful ion Kickstarter and copy what they did.
- Touch hearts but be technical. Make people feel a certain way when they see your project, just like how you see a life changing post in Facebook and you just cant help but share it. Emotion is an integral part, but it is not the only factor, you must be technical as well, so that people will see what you’re capable of.