It isn’t contestable that social media is part of our lives now. When utilized properly, these platforms can help you build your brand. This is why, if you are looking for a new job, social media should be your first consideration avenue to search a new job. Apart from helping you identify new jobs, social media can be the reason you will get or miss an opportunity, even with the right qualifications. Currently, the major social media platforms include, Facebook, Twitter, Instagram, LinkedIn, Tumblr, and Snapchat.
According to a recent research it was shown that out of the 7.395 billion people in the world, 3.419 billion people are using the Internet. Out of the 3.419 billion people, 2.307 billion are active on social media. This means 31% percent of the global population are using social media. This is a great figure, considering that these platforms haven’t been with us for long.
Additionally, the research considered the number of users on these social media platforms. Facebook is the largest, where 1 out of every 5 people in the world is on this platform. The total population as at April 2016 is as follows:
- Facebook – 1,590 billion users
- Tumblr – 555 million users
- Instagram – 400 million users
- Twitter – 320 million users
- Snapchat – 200 million users
- LinkedIn – 100 million users
- Pinterest – 100 million users
These numbers is what is driving businesses crazy. Businesses are now taking these platforms more serious than ever. That’s why any business worth their salt, small or large, is present. The critical aspect for any job seeker is how business considers social media during employment. According to research done, there is enough reason why every job seeker, must take social media serious.
According to Society for Human Resource Management, it was found that 57% of companies employed job seekers from Linked. Additionally, 19% of these companies hired from the social media giant, Facebook. From the same research, it was concluded that in 65% of companies applied social media during hiring. That’s how serious it is.
That’s not all. From the same research, hiring managers expected the job seekers to be on the following platforms: 87% percent of hiring managers expected a job seeker to be on LinkedIn, while 63% of them, expected every job seeker to be on Facebook. 56% and 55% of the hiring managers expected job seekers to be on Twitter and blog respectively. Are you on LinkedIn?
What does these statistics mean? That if you are not on LinkedIn you have very high chances of not getting employed. Not for anything else, just the presence on this platform. That’s how serious it is when social media presence becomes an assessment factor during the hiring process.
However, being on all these social media platforms is not enough. You must know how to use them to find new jobs. Secondly, you must know how to use these platforms to build your brand as a professional. Finally, you must know how the use of social media can get you disqualified after sending an application.
In this post, I show you 5 social media tips for getting the job you want
1. Have complete accounts on the 3 major platforms
When you are looking for a job, ensure you are on Facebook, LinkedIn, and Twitter. If your LinkedIn account isn’t complete, you may be disqualified in the first stage. This tells you that, social media platform are tools, just as important as your resume. Additionally, ensure the account information is similar on all the platforms. Remove any contradictory information in any platforms. When there is information on Twitter contradicting with what you have on Facebook, you will be rejected without any other consideration.
2. Keep your account clean
This is where you have to compromise. Even if the constitution gives you the freedom of expression, your expression can make you lose an opportunity. Research showed that 50% of applicants are disqualified for their postings. To be safe, before you post anything on Facebook and Twitter, think of the hiring managers when you will be looking for a job. Some postings that lead to disqualification include racism comments, defamatory comments, and insults directed at people or institutions. Additionally, you can be rejected because of the photos you have been posting, and salacious information.
3. Use proper English
The hiring manager expects you to use proper grammar, spelling, and diction, in each of your posts. Yes, you have the freedom, but the managers will use that to judge your character. Posting in proper English portrays an image of decorum, professionalism and someone who is keen to details.
4. Profile picture
The first impression from your social media platforms will be your profile picture. Hiring managers will judge you depending on your profile picture. To build a professional picture, get a professional photo taken and use it on LinkedIn. It is wise to use the same profile picture across all the platforms.
5. Email address
There is something common behind all these platforms- the email address. When creating an account on any of these platforms, you must have an email address linked to that account. Research shows that hiring managers will look at the email address. So don’t use unprofessional email addresses, for example, firstname.lastname@example.org.
Job seeking and hiring process have changed a lot over the past few years. That’s why many employers take social media platforms seriously. If you are looking for a job, ensure you are on the major platforms, and you are using them well. Due to the increased population of these platforms, companies are now advertising on social media. Be active on social media and learn how to connect and identify new jobs when such opportunities appear.
Good luck in your next interview.