To be successful in business you must make stuff that people want and having an effective marketing strategy.
But you also need to learn from your mistakes, testing new ideas and discarding old ones.
Those in app business need to be very creative as this is a very dynamic field. Here are some tools that are of interest if you are in this business.
Taplytics is an A/B testing tool for mobile apps. Its plan starts at $32 a month and it has a free trial.
This is a tool which allows users to test different experiences and find out fixes based on their findings. The fixes range from typos, visual bugs to colors for call to actions.
Mailchimp is a very popular marketing tool. It is free up to 12,000 emails to 2,000 subscribers per month. This tool will allow you to send emails based on segmented lists.
It also allows you to set up automated emailers for new signups.
This is great for those whose apps require users to sign up. The plan starts at $49 per month following a 30-day free trial. Intercom is able to tell you which users are using your product in real-time.
It allows you to engage and retain customers quite effectively, giving you the opportunity to reach your power users based on filters through messaging and email.
Pop.co offers a 14-day free trial after which you will be required to pay $5 a month. It aids in launching a website or a micro-site for your mobile app instantly. It offers an email address, a starter page and a domain name. The starter page is where you can capture emails, customize the template and connect your social media accounts.
Foster.fm’s main advantage is to help you find relevant content to share. This has been a big challenge in many social media marketing platforms. It helps you discover the content and schedule updates or share live for up to a week.
Its plan starts at $19.99 per month and it has a 14-day free trial.
Crittercism is free for up to 30,000 monthly active users. The tool is able to give actionable crash reports for you mobile app in real-time. This is quite helpful since it can help you engage and retain users to deliver a satisfactory user experience.
Mention offers a 14-day free trial after which you will pay $29 every month. It helps you know what people are talking about concerning your app on blogs or social media.
It also gives you the opportunity to interact with and engage them so you can easily deal with any issue that they may raise concerning your app.
Sensor Tower also offers a 14-day free trial but its monthly charge is $79. It is the best tool for complete app store optimization. Meaning it will help you discover important keywords that impacts on your app’s organic download.
Daily ranking of your keywords and that of your competitors is also possible. It can be regarded as an app-intelligence platform for app store optimization.