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Free sales lesson for non-sales people

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Last Updated: Jul 23, 2014

It is sales that drive a business. You might be in business but you don’t have any formal training in sales and this could be affecting your business negatively.

You need to learn a few things in sales to help you cope with the stiff competition that is obviously in your industry.

The main principle behind sales is to convince a customer that your product or service is what they need. You must come up with tactics to make a customer buy even what they never had in their budget.

These tactics are cultivated over time but if you are gifted you may find that you can beat even those who attended the best sales colleges in the country.

Apart from convincing people, you can also apply the following techniques:

Initiate contacts
The volume of sales matter a lot in business and it depends on the number of paying customers that you are having. The more they are, the higher the volume of sales.

But how do you increase the number of paying customers? You can do this by initiating contacts. Talk to people and be friendly. Greet everyone that show some positive gestures to you and introduce yourself to them plus your business. You may be surprised that it is your product or service they have been looking for.

When you attend public functions, mingle with people and don’t be shy about telling them about your business however small it might be.Talk to people in an upbeat and a positive approach.

Be inquisitive but in a smart way
In the process of talking to your potential client, try to find much from them concerning the particular product or service they need. Ask probing questions and at the same time lead them towards your product or service.

For example, if you are dealing in cars you can start by asking the potential client whether they like cars. If the answer is ‘yes’, let them tell you what models they like and may be if they are planning to buy.

If they tell you a model that you are not supplying, you can ‘advise’ them on why your model is the best. In this process you can win them over.

The key issue here is to identify a few qualifying questions that will help you know their need and interest then satisfy that need.

Demonstrate to your potential clients how your product or service works
This is probably the most effective way of wining over someone. It is true that people will remember what they have seen more than what they have heard. Showing your potential clients how your product or service works will help them in making a very quick decision, but remember to keep your presentation exciting, brief and passionate.

Ask for a sale
Some people will not purchase until you as them. Don’t shy just ask someone whether they can purchase your product and tell them the price. For example, you can ask a question like “would you like to buy this at $10?” This will make them know the price and at the same time challenge them to buy.

Ask your satisfied customer to refer their friend to you. You can also hand in your business card to everyone that you serve to help spread the news about your product or service.

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