Twitch announces new ContentID service coming to VODs

Written by

Last Updated: Dec 13, 2017

YouTube has apparently been eyeing up Twitch.TV for a few months now, looking at the new media platform as a branch into the eSports and the competitive gaming side of streaming, where YouTube currently lacks an audience.

This new move could be the reason Twitch has suddenly got serious when it comes to ContentID. The streaming service has announced unauthorised audio on streamer’s VODs will result in thirty minute silent segments.

The state of Twitch.TV when it comes to copyright music reminds us of YouTube before Google started bothering. Almost all popular streamers play from their Spotify, YouTube or Pandora playlists, without a cent going to copyright holders.


It looks like for now, Twitch will only focus on “videos-on-demand” on the streamer’s channel. The active stream will not be muted if the steamer plays copyrighted music, but this will lead to a block on the VOD, if they intend to post it afterwards.

For streamers who rely on music and not their own persona, this could be damaging to their revenue on VODs. Thankfully, Twitch’s VOD community is rather small, compared to the amount of people that watch live streams.

There is no telling when Twitch will bring this ContentID service over to streaming. YouTube does not have ContentID for their streaming service, but then again YouTube’s streaming service attracts far less viewers than Twitch.

It might be said that this copyrighted music could lead to viewers checking out the song and buying it. This is a real debate, but the music industry wants none of it, and will actively look to strip streamers of their revenue in order to keep music off the VODs.

The system is not working as intended right now, the ContentID appears to be flagging almost any noise outside of the steamer’s voice. This has effected Valve’s DoTA 2 tournament, music they had the rights to, and even Twitch’s own channel.

As the system is worked on, we are sure Twitch will fix some of the issues and partner with more music providers. It might even lead to streamers setting up deals similar to Spotify, where subscribers can listen to the playlist.

This is a far way off though – right now, Twitch looks like YouTube a few years ago, when the floodgates opened and thousands of DMCA claims were sent to various YouTube channels.

Source: Twitch.TV



Related Posts


Hints on how to write a helpful review

A great review should have the following qualities:

  • A helpful review should connect and engage with the readers using personal experience.
  • An excellent review provides the readers with cogent and unbiased information necessary to help them make the best choice.
  • A review must be well-formatted to make reading easier by using multiple paragraphs and avoiding caps.
  • The primary goal of your review must remain to provide accurate and non-salesy information.
  • Above all, let your review be fair and honest.

We have high level of professional editorial section with zero tolerance policy on fake reviews.

To maintain the genuineness of our brand, we ensure all customer reviews submitted to us are verified and confirmed before publishing. Though we might not be a 100% accurate, however, we try our best to ensure being next to best. For a thorough verification of submitted reviews, we spend close to 7 working days before allowing any customer review to be published since we also work on the earliest submissions first.

The Quality Page Score Explained

    Your Rating*

    Were you able to find the information you were looking for on our website? YesNo

    Did you find that information valuable?

    How likely are you to share our page with a friend? Scale 1 to 5