Electronic Arts has unveiled a new subscription service available for Xbox One users, allowing them to stream a small collection of EA owned video games, alongside getting Early Access to new games published by the studio and percentage off EA titles.
EA Access will be available to customers for £3.99 or $4.99, depending on region. Currently in beta, it offers four games to subscribers, Peggle 2, Battlefield 4, FIFA 14 and Madden 25, not exactly the largest selection.
There will be more games added in the near future for Xbox One owners, but the price will remain the same. Unlike PlayStation Now, currently in open beta, users will be able to play hundreds of hours of a game and still pay the same subscription price.
Offering 10 percent off all EA titles is an interesting prospect as well, alongside Early Access to those games, it will give fans of certain genres from EA to try out the game months before it becomes available to the public.
What could be seen as a rather lousy deal is actually quite a smartly crafted service by EA. Right now, it might not look like much, but once EA offers 20 games in the library, it might be enough to convince some users.
The success of EA Access will be on how quick EA port their new games to the service. If it is after a year, this could be enough for some gamers, who do not want to pay $60 for the title, but we suspect EA will not add a few of their most popular games.
We wonder how many other studios will follow, 2K Games has a vast collection of studios developing video games, Ubisoft and Bethesda both have good first party content. It could even lead to publishing studios adding more developer studios to their portfolio, in order to beef up their subscription service.