Having made an excellent football career back at Manchester United, the current Real Madrid superstar is certainly at the epitome of his career. The Portuguese striker is in top form, appearing regularly in the scoresheets. Ranked among the top players list in the world currently, Cristiano Ronaldo boost of much achievement at this time and age. The 32 years old player has achieved much in his career that many similar athletes would like to. However, this could be attributed to his unending hard work and sheer passion for football, which can be evidenced by his style of play. This is probably the reason why Nike picked him for this deal worth a staggering amount of money.
About Cristiano Ronaldo
Ronaldo began and developed an interest in football way back when he was still young. He played for various youth career teams until he joined a senior career in 2001. He joined Manchester United from Sporting CP in 2003 at the age of 18 years where he featured in six complete seasons before moving to Spanish football giants, Real Madrid in 2009. Back at Manchester United, Ronaldo found the net 84 times in 196 appearances. So to say, this was the beginning of his flourishing football career. Ever since he has made shocking transfer moves with his transfer fee hitting the highest ever paid by a Spanish team. Ronaldo also plays and is the captain of Portugal’s international team. He made his international team debut in 2003.
Cristiano Ronaldo made more career fulfilling achievements after moving to Real Madrid. Just to mention, he has won one La Liga title, two champions league titles, two Copas del Rey, and a FIFA Club world cup for his team. He also boasts of having the highest number of goals in a single UEFA league season with 17 goals in the 13/14 season. He also set a record of scoring 200 La Liga goals in 2014 by the 178th season game. Besides this, Ronaldo is also the only player in history to score more than 50 goals in a season. With this behind him, Ronaldo is undoubtedly the best all-time goal scorer in UEFA and comes second after Messi in La Liga.
Concerning his international appearances, he is the Portugal’s most capped player with over 130 caps. Cristiano Ronaldo also sets history as the first Portuguese player to score more than 50 international goals. On many occasions, he has helped Portugal reach the world cup finals, with the latter being champions. He has also won several individuals and club awards with the latest being FIFA Ballon d’Or.
The Nike Deal
Nike is notably the most celebrated sportswear giant. With ascertained quality and standards, many athletes and sports enthusiast prefer Nike products. The company has been paying top sports personnel in a bid to help them market their products. This is due to the advancing technological advancements with the introduction of online marketing. Besides Cristiano Ronaldo, other top athletes who have been endorsed as Nike ambassadors include:
- Llie Nastase, a Romanian tennis player who was the first athlete to hired by Nike.
- Steve Prefontaine who became the first track endorser for distance runners.
- Carl Lewis
- Jackie Joyner
- Sebastian Coe
- Michael Jordan, Spike Lee in 1984 which became a success to Nike’s biggest boosts.
- Various football players including Ronaldinho, Ronaldo, Wayne Rooney among others.
Cristiano Ronaldo’s Nike sponsorship was launched in 2003 after Ronaldo joined Manchester United. Over 13 years, Ronaldo has worn more than 60 different Nike cleats. The current deal, which is described to be a lifetime deal, was signed following Ronald’s contract extension to 2021 with Real Madrid. The sponsorship contracts involve social marketing of Nike products by the sports giant. Athletes are probably among the top influencers in various social media platforms. The platform includes Facebook, Twitter, and Instagram.
Cristiano Ronaldo has a total of 260 million fans across the three main social media platforms. This is probably what the Nike Company used to gauge his suitability to fit the position. However, Ronaldo does not come cheap. Reports claim that this contract cost Nike a total of 800 pounds. The results of previous collaborations must have inspired this. To verify this, in 2016, Ronaldo posted approximately 1703 times in the platforms making people weary of Nike products, specifically football boots. According to a digital media tool, Hookit, which analyzes social media interactions, Ronaldo’s uploads generated more than 2.25 billion interactions.
In another encounter where he uploaded 347 times with a visible Nike logo or Nike mention in the upload, 447 million interactions were generated making a whopping €4.6 million media value. Notably, this is why the sportswear giants gave Cristiano Ronaldo a lifetime contract extension. In his view, Ronaldo is happy and looks forward to promoting the company, alongside his underwear line of products.
With evolving technological advancements, social media marketing is taking center stage. However, reaching a wide customer base is the main daunting task. Therefore, many companies use popular persons using their line of products to aid in selling their adverts. This is a simple way of driving terrific traffic to the company’s platform with increased volume of purchases. Nike made a prudent idea of signing a lifetime contract with the Portuguese international having provided them with remarkable results in the previous contracts.