Just after threatening to leave E!, the Kardashians have secured a new four-year contract with the network worth $100 million! So if you are a fan of the Kardashians expect to see more of the belfies, selfies and drama. This is the network’s highest deal to date and the highest in TV history for a reality brand. Ryan Seacrest, the show’s creator is also said to be getting a sizable fee.
Kris Jenner negotiated the deal which is said to have been in the works for almost a year. It was rumored that the family would all be leaving the long running show behind but it has emerged that they were actually not planning to leave, but were playing hardball to secure a good deal, E! needs them and Kris Jenner is known to be a fierce negotiator; they will now have to be here for the next four years. However, the deal does not limit the family to their own reality show.
The deal was negotiated for Kourtney Kardashian, Khloe and Kim, and their youngest half sisters Kylie Jenner and Kendall to appear on Keeping Up With the Kardashians and the spin-off series for four more seasons. Khloe has served as fashion correspondent and post-awards show host during this past awards season, and it is reported that Kim will most likely produce her own future shows.
Bruce Jenner was not in the list. He is exiting Keeping Up With the Kardashians after the upcoming season 10. He will have his own show on E! that will center around his transition from male to female. Also left out of the deal is Kanye West, Kim’s husband, but he will continue to appear on the show.
You’ll be seeing a lot more of the Kardashian family because this is a huge deal, which will see their involvement with the network and its digital properties expand well into the future.
E! is also eyeing Kardashian-Jenner siblings for future projects thanks to Kylie’s plans to become and actress and Kendall’s modeling career.
E! executives believe that the Kardashian’s huge social media following will fuel future digital projects. It had been rumored that Jenner could be in talks about a Kardashian YouTube channel.
There’s a proposed merger of Time Warner Cable and Comcast, E!’s parent company. Comcast says it plans to save by spending less on content if this merger goes ahead.