Fashion Magazines

Mobile boutiques make fashion on the move

Written by

Last Updated: Jun 20, 2014

If you’re thinking of a new way to sell fashion goods and make it an instant hit, take inspiration from Southern California’s boutique rage these days. Mobile boutiques or fashion trucks give a new meaning to retail therapy. 

Who says that old trucks or old vans can only be used for food stalls? It can be used to sell dry goods too and some fashionistas already swear that the therapy that this new convenient shopping form offers is relieving.

Fashion trucks can be found wherever there’s a huge gathering of people and that’s exactly how it gives a new form of relief for shoppers because it eliminates the process of sitting through bumper traffic just to shop.

According to one fashion truck owner, Stace Steffe, people are excited to put their hands on this new movement. In every fair that she drives her fashion truck into, people will line up.

These days, about thirty fashion trucks already operate in Los Angeles. But Los Angeles is not alone in this new phenomenon. Over 300 mobile boutiques are already operational all across the United States.

Exactly how much does it cost to start a mobile retail store? All you need to have is an updated commercial truck, inventory, licensing, and truck and liability insurance. Launching one could cost you about $30,000. However, it is still way cheaper than opening a boutique from a rented space, which you will have to pay every month at about $10,000.

In order to promote their mobile boutiques, they rely on the power of social media, different blog posts, and word of mouth to advertise where they will be on any day.  They also make the interiors of their customized trucks inviting even for boyfriends or husbands.

Some shoppers find the designs of trucks more interesting that’s why they are intrigued to really go inside.

The biggest challenge in this business always is finding a parking spot.

Related Posts


Hints on how to write a helpful review

A great review should have the following qualities:

  • A helpful review should connect and engage with the readers using personal experience.
  • An excellent review provides the readers with cogent and unbiased information necessary to help them make the best choice.
  • A review must be well-formatted to make reading easier by using multiple paragraphs and avoiding caps.
  • The primary goal of your review must remain to provide accurate and non-salesy information.
  • Above all, let your review be fair and honest.

We have high level of professional editorial section with zero tolerance policy on fake reviews.

To maintain the genuineness of our brand, we ensure all customer reviews submitted to us are verified and confirmed before publishing. Though we might not be a 100% accurate, however, we try our best to ensure being next to best. For a thorough verification of submitted reviews, we spend close to 7 working days before allowing any customer review to be published since we also work on the earliest submissions first.

The Quality Page Score Explained

    Your Rating*

    Were you able to find the information you were looking for on our website? YesNo

    Did you find that information valuable?

    How likely are you to share our page with a friend? Scale 1 to 5