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NYX Cosmetics is the brainchild of cosmetics lover and young entrepreneur, Toni K who, in 1999, launched the brand now widely renowned for its rich and unique colors that do not harm your beauty budget. The brand is headquartered in Los Angeles, and currently, is the fastest growing independent cosmetics company in the United States.
CEO and Creative Director Ko named NYX Cosmetics after the Greek Goddess who ruled the night. Today, NYX Cosmetics offers some of the best quality, long-staying, perfectly colored yet most affordable cosmetics to enhance your skin, lips, cheeks, eyes, and eyelashes.
What is the NYX Soft Matte Lip Cream?
The NYX Soft Matte Lip Cream gives you powerful, great definition color and contour you can only get with a matte lip product. Still, it gives you more than amazing pigment. Unlike matte lipsticks that leave your lips dry and uncomfortable, the NYX Soft Matte Lip Cream promotes lip miniaturization as the product dries up to a matte finish. Despite having a creamy formulation, this product has incredible staying power on lips, and does result to a strong, matte finish, unlike many of its counterparts, even offerings from the largest, most widely marketed brands.
Moreover, unlike matte lipsticks, the NYZ Soft Matte Lip Cream is comfortable to wear and is lightweight. What’s more, it’s available in 22 shades that mixes tints great for daily wear, and ones that are great for themed events or special evening gatherings.
For daily wear, Athens (matte peach beige), Cannes (matte muted mauve), and Ibiza (matte deep rose pink) offer the best, most easy-to-wear and match shades. For deeper pigments, Transylvannia (matte deep violet), and Copenhagen (matte deep plum) offer the best, deepest, boldest shades. If you dare a pop of color, just craving attention or, simply because the color matches your outfit, try Morocco (matte coral orange) for a summery feel or, Sydney (soft lavender).
Ingredients in NYX Soft Matte Lip Cream
NYX Soft Matte Lip Cream is made from FDA-approved ingredients widely used for cosmetics products. However, consumers who are looking for natural ingredients may be disappointed to learn that the NYX Soft Matte Lip Cream contains phenoxyethanol (commonly used as a preservative and antimicrobial agent), Titanium Dioxide (used to help hide skin imperfections and enhance product color), and Silica (the skin’s allergic reactions to which continue to be debated).
Pros of NYX Soft Matte Lip Cream
NYX Soft Matte Lip Cream products have very powerful staying power and enduring pigment, thanks to its matte texture and finish. On the other hand, because NYX Soft Matte Lip Cream is infused with glycerin, a well-known moisturizer, it keeps your lips comfortable even as you sport the product on your lips, and keeps lips well-hydrated despite the resulting matte finish.
Cons of NYX Soft Matte Lip Cream
Since the NYX Soft Matte Lip Cream dries off to a matte finish shortly after application, lip cracks and imperfections also become visible. So, even though this matte product comes with a creamy texture, it is still best to apply a lip balm or lip primer before applying it. Whenever your time permits, exfoliate lips before wearing the product.
How to apply?
You have two ways by which you can use this product: apply on its own or, use over a lipstick. For bolder, more defined contour, use a lip liner. For a feathered finish and softer edges, spread the product using your fingers.
How long does the NYX Soft Matte Lip Cream last?
The product has incredibly long and enduring staying power. It lingers on lips even after meals or for at least three to four hours straight.
How much does NYX Soft Matte Lip Cream cost?
Each bottle of NYX Soft Matte Lip Cream costs US$6 for every 23 oz. Totally a steal for your personal makeup collection!
Where to Buy?
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