Apps and Software

How Small Businesses Can Use Mobile POS Systems to Boost Sales

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Last Updated: Apr 25, 2019

Mobile technology has taken the business world by storm. These days there’s mobile marketing, mobile shopping, mobile coupons, and much more. Another mobile technology that has changed how we conduct business is a mobile POS system.

Using a modern mobile POS system, you can more efficiently process sales transactions. This system can also change how sales are made and the options that customers have available to them, such as splitting the charge between two payment methods or paying using a mobile payment service.

Wondering how you can use a mobile POS system to increase your business’ sales? Here’s what you need to know.

Mobile Check Out

One of the most frustrating parts of shopping at a brick and mortar store is waiting in a long checkout line. This is one of the reasons why online shopping has become so popular. But, with a mobile POS system, long checkout lines will be a problem of the past.

Using a mobile system you can equip your sales associates with a connected device that enables them to process purchases from anywhere in the store. Mobile checkout not only reduces the risk of long checkout lines it also:

  • Increases the chance of impulse buys
  • Allows sales associates to improve their customer service skills
  • Offers a unique experience that puts you above competitors

Deciding to use dynamic POS software allows your company to offer convenience, efficient, and relaxed experience that customers and your employees will greatly appreciate.

Participate In Pop Up Shops

Participate in Pop Up Shops

Just as you have the ability to process transactions from anywhere in your store, with a mobile POS system, you also have the option to process sales outside of your business location. For example, if you wanted to participate in a local vendor event, you can bring new and popular products with you and sell them to interested customers.

With mobile POS systems, you can also participate in pop-up shops. This is a great way to increase impulse sales and sales from foot traffic. Selling items outside of your store allow you to market to a completely different audience while also spreading awareness of your brand and products.

Never Run Out of Top Selling Products

A mobile POS system not only automates inventory management, making the process much more efficient and less prone to error, it also ensures that you always have the right items available. With real-time inventory management, you can see which items are selling the fastest along with accompanying stock quantity numbers.

Once you’re able to pinpoint which items are flying off of the shelves, you can ensure that you always have those items on hand. By always having your top selling items available, you don’t have to worry about losing customers because you’re out of stock on a hot product.

Remember, if you don’t have a trending item available, chances are that customers will shop at a competing business. This means lost sales and possibly lost consumers. With automated inventory management, you can have peace of mind that you’re well stocked at all times.

Access to Real-Time Data

Access To Real-Time Data
Do you know when product inventory is getting low?

Do you know which hours your business is the busiest?

How much insight do you have into customer purchasing behavior?

With a mobile POS system, you’ll have all of this data and much more right at your fingertips. Using this data, you can better tailor your business to support customer needs.

For example, if you determine that your store is busiest from 2PM-4PM, you can change employee schedules and have more mobile registers open to provide excellent customer service, even during peak hours.

Using this data to your advantage allows you to provide a better customer experience which in turn increases customer satisfaction and retention rates.

More Customer Engagement

Customers that shop at brick and mortar stores do so because of the engagement and relationship-building that in-store shopping offers. Online purchasing is extremely impersonal, whereas buying from a store often involves conversation and a more personal shopping experience.

With a mobile POS system, you can spend more time engaging with customers. When customers inquire about whether an item is in stock, you can quickly get the data you need from a connected tablet or phone.

This positive engagement is a great way to build a solid repertoire with customers, leaving them satisfied with their purchase and willing to make more purchases in the future.

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If your sales have slumped recently or if you’ve set a high goal for the next quarter’s sales numbers, one tool that will help you to increase sales is a mobile POS system. With the right modern system, you can not only profit from more sales, but you’ll also be able to provide top notch customer service.

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