Many beginners find themselves swamped when they first start to create and publish videos on YouTube. Odds are you’ll feel that way too, despite how prepared you may think that you are.
In the midst of trying to take care of planning, recording, and uploading your video – mistakes are bound to be made. The best you can do is know some of the more common (and potentially damaging) mistakes that are often made, and try to avoid them specifically:
1. Creating Videos that are Much Too Long and Dull
While it is true that viewers on YouTube have longer attention spans than viewers on social media, that doesn’t mean that they are going to sit through content that is really just far too long. That is especially the case if it isn’t interesting enough to entertain or engage them.
It is best to try to create videos with very specific topics, and then focus on making them concise. If you do that you should end up with videos that aren’t that long and are a couple of minutes at most.
Over time you can then proceed to experiment with the duration to find out what your audience prefers.
2. Overlooking the Quality of the Audio
Beginners often focus a lot on the video quality, and completely forget about the audio quality. The end result is a video that may have great definition and look smooth, but has audio that crackles and is difficult to make out.
Make no mistake the audio quality is just as important as the video quality, and should be treated as such. It would be a good idea to invest in a decent microphone,and also minimize the background noise that is present when you record it.
3. Not Optimizing the Title and Description Fields
If you don’t optimize your title and description fields,(keep it as no-follow) your video may not end up listed on searches for the right keywords. On top of that even when people see your listing they may not click it.
Both the title and description are extremely important, and you should take time to optimize them. It is important to include keywords, but at the same time craft compelling titles and descriptions that tell viewers what the video is about.
The description is also where you’ll place any other relevant links, and include a call to action.
Leaving out either of these fields or not optimizing them is really a cardinal sin, and one that you should avoid at all costs.
4. Copying Content from other YouTubers
If you see another video on YouTube that seems to be doing really well, why not just copy it topic and record one that is exactly the same? Make no mistake you’re not the first person to have ever thought that, and it never really works.
The fact of the matter is that if you start to copy the topics or titles and descriptions of other videos, all it will do is make your YouTube channel look less unique. That is the last thing that you want, and it will hurt more than it helps in the long term.
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Be sure to avoid these mistakes when you plan, record, and edit your video using a YouTube video maker. Most should be relatively easy to dodge, especially now that you’re aware of them and why they could hurt your videos.
While you should temper your expectations and not expect a flood of traffic overnight, avoiding these mistakes and publishing high quality and compelling video content should put you on the right track to build a solid presence on YouTube.