Xiaomi, the up and coming Chinese smartphone maker, has launched the Mi3 in India. This is the first big introduction to a Xiaomi smartphone in India and we expect it to be a big seller, especially if some e-commerce retailers pick it up.
The Xiaomi Mi3 will be priced at Rs. 14,999 ($250) and will reportedly start on FlipKart, the big e-commerce store in India. Previously, FlipKart has been able sell the Moto G and Nokia X exclusively in India, leading to millions of sales.
Xiaomi does offer a new sort of device, instead of Snapdragon 200 and MediaTek processors, the Mi3 comes fitted with a Snapdragon 800 CPU, 2GB of RAM and 16GB of internal storage. Other features include a 13MP camera, 3050mAh battery and WiFi ac.
In India, this is normally not the type of device to sell, considering most of the market are looking for low-end devices. However, considering the price drop from Xiaomi, it might actually be a top seller and a new move into the Indian market.
Software on the Xiaomi Mi3 is currently Jelly Bean, but an Android KitKat 4.4 update is imminent. Xiaomi has added their usual MIUI skin on top of the Android OS, although it does look like they have changed some of the apps to work in India.
Xiaomi’s core market is still China by a long mile, Singapore and other places cannot compete with the mass population and appeal for the phones in China. India could be one of the markets to compete, but we doubt it will have the same effect in Indian audiences.
Most of the core apps and services Xiaomi make are only available in China and do not work as well outside the country. This is one of the drawbacks of having a completely different language and walled off Internet from the rest of the world.