Google has partnered with Karbonn, Spice and Micromax to bring phones that cost below $100 to India. Sundar Pichai, the Android chief introduced the initiative at the Google I/O developer conference that was held in June this year.
Google has also teamed up with the wireless provider Bharti Airtel which is the largest mobile carrier in India having 40 percent of smartphone users in the country on their network.
This step is very important for Google as it will help it cement its dominance over the world with its Android mobile operating system
Google launched its Android One initiative in New Delhi on Monday. This project was originally announced at the aforementioned Google’s I/O conference in June. This is a way for Google to guide handset manufacturers in bringing affordable phones to emerging markets.
The noise that Google is making out of the Android One underscores the importance of these markets as critical for future growth.
After rolling out in India, Android one will head to Philippines, Indonesia and South Asia by the end of this year.
The phones that are made under the Android One rubric are able to run stock Android without and technical user interfaces. Google has already designed KitKat which is the most current version of Android that run on low cost hardware.
Google also announced additional hardware partners which include Lenovo, Qualcomm, Asus and HTC.
The three new handsets include the Micromax Canvas A1, the Spice Android One Dream UNO Mi-498 and the Karbonn Sparkle V.
The phones have similar specifications including 4.5-inch FWVGA display with 854 x 480 resolution, dual-SIM capability, 1.3GHz quad-core Media Tek processor, 4GB on board storage, 1GB of RAM, and 5MP camera. They also have 1,700mAh removable batteries as well.