Following complains from Apple customers that Songs of Innocence had automatically been downloaded to their devices without their permission, Apple has released a tool to remove U2’s new album from its customers’ iTunes accounts.
This has happened after just six days after Apple gave away the music for free. Many account holders were in the dark on how to delete the tracks. Apple has now come up with a one-click removal button.
“Some customers asked for the ability to delete ‘Songs of Innocence’ from their library, so we set up itunes.com/soi-remove to let them easily do so. Any customer that needs additional help should contact Apple Care,” said Adam Howorth, Apple’s spokesman.
If you want to remove the U2 album you can now just click a button to do so. And if you remove it and you don’t download it again before October 13, you will be charged for the 11 tracks if you subsequently try to add them again.
“It’s embarrassing for Apple that it’s had a bit of a backlash. It was giving something away to its customers so that part was really good, but what it should have probably done was make it optional. Not everybody’s a U2 fan as it’s just discovered,” commented Ian Maude of the media consultancy Enders Analysis.
“Is there any long-term impact? No. It’s moved very quickly to fix the problem,” he added.
The album was made available to about 500 million iTune customers in 119 countries so as to coincide with Apple’s iPhone 6 and Apple Watch launch event that took place last week.
Some users had requested for an easy way to delete the music from their media libraries. And Bono, the U2’s singer acknowledged at the time that not everyone would appreciate the gift.