Indiegogo, the renowned crowdfunding platform, is trying something new in the online crowdfunding world.
The company has started to permit extension of deadlines for selected campaigns so long as they have reached their initial funding goals. Indiegogo says this will allow them to raise as much as they can from their backers.
“Since our mission is to democratize funding, we believe we must continue to pioneer this industry through innovation until all people can fund what matters to them; whatever it is, wherever they are or however they’d like to do it,” Indiegogo explains on their official blog.
So far Indiegogo has selected only a few campaigns to extend their funding period past the deadline. But it says the permission will eventually be extended to all crowdfunding campaigns so as to allow fundraisers and businesses tighten their bonds with their backers.
This project is a testimony to the increased use of Indiegogo by artists, businesses and activists who want to attract and develop new connections.
According to Indiegogo, instead of creating new campaigns, users will now have an extension of their deadline, and this they say has a couple of key benefits.
For example, it will allow then fundraisers to build on the following they have created during the initial campaign. Meaning the exposure the company has already created will no be in vain but will keep working in their favor.
It will also make it easier to keep track of backers instead of having them spread out over multiple campaign pages.
Indiegogo will provide fundraisers with access to a single built-in Campaigner Dashboard, and their integration with Google Analytics will also make it easier to manage all campaigns in one place.