Ello is a social network that is proving to be the strongest competitor of Facebook. It is barely six weeks old and is already gaining attention among tech elite.
It was founded by Budnitz and is very popular because is does not include advertising – this is its biggest selling point. Budnitz is a 47-year old entrepreneur and designer whose resume includes creating a toy company and a boutique bicycle shop.
Budnitz splits his time between New York and Vermont.
If you have ever wished that Facebook removed the ads, you now have another alternative site without the ads.
Ello deals in invites only, and while you are at it you will see this message:
“Your social network is owned by advertisers.
Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.
“We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership.
“We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.
You are not a product.”
Ello’s website is sparsely filled with only a few images and the black text on a white background might make you think it’s still being developed.
Ello won’t track your information and send it to advertisers. If you don’t agree to this condition, they send you to Facebook.
It popularity is growing at a very high rate with over 35,000 people asking to sign up per hour. This is because it is new and at the same time taking advantage of the tumultuous summer for Facebook.