Businesses, big or small, that are looking to boost their brands on the latest social media are training their eyes on Instagram. This site is growing so rapidly and is currently boasting of more than 300 million accounts. Instagram is so popular because it allows users to share both photos and short videos.
SharkReach has developed an algorithm called SharkScore which will help maximize businesses’ influence on the site. This algorithm helps businesses in identifying their target audience on Instagram.
In the first four months of the company’s existence, big brands like Hilton, Mattel, Sony and Zulily have used it services. The idea behind SharkReach is to use a contest platform that is branded using Instagram in engaging followers. Meaning it will allow Instagram users to not only view your photos but also to interact with them.
Another strategy by SharkReach is to use Sponsored Post on Instagram. The SharkScore (algorithm) tells SharkReach which posts will score well and with whom. This means it provides a level playing field for all users; your score will depend on the quality of your photos and posts.
SharkReach’s campaign relies on established relationships with other popular influencers with the ability to develop brand loyalty.
The company CEO Steve Smith explained that they design and manage every aspect of their client’s Instagram marketing campaigns which include campaign flighting, influencer selection, contest execution and reporting. They have a robust monitoring capability that allows them to provide information detailing users, posts, impressions and reach.
The company sees Instagram growing faster than any of the other social sites like Twitter or Pinterest. Two moths ago, Instagram claimed that its users had reached 300 million; though it is still working to verify those numbers by eliminating spam accounts from its site.
This growth spike is a very impressive milepost for Instagram that hit 200 million user mark in March 2014 with 20 billion photos shared.
Instagram for Business Blog says that up to 70 million photos are shared on the site per day! This could be the reason why leading brands are keen on using SharkReach to identify the target audience on the site.
Advertising posts were introduced on Instagram in late 2013 and companies that used the site began seeing dramatic response to their presence on the site, with some companies seeing up 17 percent increase in awareness of their brand.