Facebook is currently the largest social network in the world, but its popularity is being eroded among the most influential demographics – the teenagers. Why are teens slowly running away from Facebook? The three main reasons include:
Young People No Longer Trust Facebook
Many young people now have the perception that Facebook is not trustworthy. A survey conducted by Frank N. Magid Associates found that only 9% of the American youths surveyed described the network as either “safe” or “trustworthy”.
Facebook has been around for some years and the aging user base now make the teens feel that the network is no longer relevant to them. They now have newer and more visual experiences elsewhere. The teens also like these other networks because the networks don’t have advertisements that the teens feel are creeping suspiciously into their privacy.
2. Teens View Instagram As An Alternative To Facebook
Mark Zuckerberg, the founder of Facebook, acquired Instagram for less than $1 billion in 2012. This has turned out to be a great investment. It is estimated that Instagram is now worth $35 billion! Instagram’s Chief Executive Kevin Systrom has been taking steps to make it more appealing to both advertisers and users. Its active users have now hit 300 million monthly, and the total number of its users has exceeded those of Twitter.
A number of analysts believe that teenagers show a growing hostility toward the concept of a “fixed social identity. Instagram enable users to explore a wide variety of content and communities with much more ease than they can change their identities or networks on Facebook, which enforces a strict “real-name” policy in all versions of its app except for the new, and separate, Rooms.
3. The Popularity Of Messaging Apps Is Increasing
WhatsApp is another threat to Facebook thought it is also owned by Facebook just like Instagram. While more people use Facebook and its messaging app than any other competing app, the user base of Facebook’s app tends to be older. 50 percent of Facebook Messenger users are 37 or younger, but 83% of Kik’s users and 86% of Snapchat’s users are under 37.
Quite a number of people consider a growing range of messaging and photography apps to be better suited to the mobile world of social networking, and they have been frustrated with Facebook’s strategy of creating many mobile apps each performing different functions of the original interface.