Facebook has been rolling out algorithm updates that have greatly decreased the visibility for business’s organic page posts. Around March this year it looked like the organic reach was approaching zero. There are ways in which you can counter this so as to get your fan engagement back to track.
Ensure that the content you are sharing is awesome
Sharing high quality content will increase its chances if being liked and shared. Remember Facebook algorithm tweaks are aimed at eliminating what Facebook deems to be of low quality.
Make use of Facebook Ads
This is the best time to experiment with Facebook Ads since the organic reach is low. Paid Facebook ads will appear right in your newsfeed and seamlessly blend with organic posts thereby boosting their reach. Facebook revamped their ad system and now it easier to use than ever before.
Import your email contacts
Facebook allows you to invite up to 50,000 names at a time from your email contacts. Invite them to join your Facebook page. The more friends you have on Facebook the greater the number of people who will view your posts and this will translate to a higher number of shares.
Share unique Content
To make your page attractive it is better to share unique content that users won’t find anywhere. This would mean that your friends who want their contacts to get this content will be forced to share it.
Make use of video and photos
Photos/videos speak better than words. Relying only on text will make your page to be boring and many people may not even notice that you have a new post. Share Pinterest pins, YouTube videos and Instagram pictures on your Facebook page.
Make your page look attractive
Using a beautiful cover image will make many users interact with your page. Select an image that is attractive and at the same time relevant to your page.