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Why You Need a Responsive Design for Your Company

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Last Updated: Jan 18, 2016

Many people nowadays use mobile devices to make purchases besides the ordinary uses like checking and sending email, networking and surfing the internet.

If your business involves selling online you need to make it as responsive as possible otherwise you may lose out.


Many websites rarely account for the small screen sizes of the mobile devices. If your website falls in this category then it is time to change. This might be the cause of your poor sales.

Responsive design will make your website more attractive and more functional whether visitors check them through tablets or smartphones.

A responsive design will increase traffic to your website. Customers usually check websites that are easily accessible so they can get the information they need quickly. If your website is not responsive, customers will ignore it.

A responsive website will also improve customer satisfaction. If your website does not incorporate responsive design it will appear disproportionately small and clunky. The links will be hard to click and the texts will be hard to read. Having a responsive design will change these and make customer to feel comfortable while on your site.


A responsive design will also boost your conversion rates. It will make it easy to locate you, learn about you and also distinguish you from your competition. It will also make it easy to place items in a shopping cart thereby converting visitors to customers.

But how does a responsive design work? Traditional websites must be manually expanded by users so as to find what they need but if you have a responsive design the website will be able to expand and retract according to the size of the screen of your tablet, smartphone or even a desktop.

When you are contemplating moving from the traditional design to a responsive design, there are several considerations to guide your decision.

You need to ask yourself what the customer is looking for and what they will get. Your product, your service and your website should all focus on your customer needs.

You also need to remember that if your website is so complex, it may not work well with mobile devices. But since mobile devices are becoming the most popular means of making online purchases, you can consider creating a separate mobile website so that you don’t miss this opportunity.

Having both websites will give the customer the opportunity to choose which version they prefer enabling them to customize their experience.


Looking at your competitors’ sites is also something that you need to consider. Even though your website should be unique, there is a lot you can learn from your competitors’ sites. These are the places that can help you discover your mistakes and even new ideas and features that you can use to improve your site.

In selecting a design choose a simple one. Use larger, high-quality images with minimal text and use cards to organize information.

The responsive design adoption techniques that you can choose from include responsive retrofitting, piecemeal responsive design, mobile-first responsive design and responsive mobile sites.

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