Mi 4i, Xiaomi’s flagship smartphone is being taken to Singapore and Hong Kong. The smartphone is expected to arrive next Tuesday. Mi 4i is designed especially for the emerging markets. It has been very successful in India where it launched last month and sold 40,000 units in less than 15 seconds.
Mi 4i specs
Mi 4i runs Android 5.0 Lollipop and has a 5-inch Corning Sunlight screen with a resolution of 1920 by 1080 pixels and with a 178-degree viewing angle. The Sunlight Display uses hardware to adjust contrasts for each pixel in real time, improving readability in sunlight.
Under the hood is an 8-core 1.75GHz Qualcomm Snapdragon processor, 64-bit and 16GB of flash memory. The smartphone boasts 4G dual micro-SIM card slot that supports 2G, 3G and 4G.
Other Mi 4i’s specs include a two-ten flash, a 13-MP Samsung/Sony rear camera, a “torch” function for shooting in the dark, a 4.5V 3120 mAh rapid-charging battery and a 5-MP front camera. The battery is claimed to last up to one and a half days when fully charged. The smartphone costs about US$200.
“Mi 4i may not be a premium product compared to what global or multinational brands are taking into the market, but Apple is not making a huge push into India and will not necessarily advertise like a Xiaomi, which is a much hungrier brand right now,” said a senior practice director at ABI Research, Jeff Orr.
More about Mi 4i
Four of the Mi 4i Snapdragon’s cores are performance cores clocked at 1.75GHz; the other four are power-saving cores clocked at 1.1GHz. The smartphone has Adreno 405 GPU and supports OpenGL ES for 3D gaming.
While Xiaomi makes much of the Mi 4i’s processor, the iPhone 5s, launched two years ago, was the first smartphone to have a 64-bit processor, and there are lots of Android devices with the Snapdragon 615 processor. The makers of the processors include Archos, HTC and Oppo and prices range from $160 to $485.
Markets and Marketing
Mi 4i will penetrate the Asian market well because Xiaomi can hinge on the several advantages from being a big player in this region. Xiaomi probably will tailor its marketing efforts to local conditions. Xiaomi has very smart people, and they’re positioning themselves as the best fit for the local culture and the best fit for the economy. And they are building a community with their users.